Patrick Nelissen

A modern trailing spouse with 25 years continental experience in the field of marketing, sales and performance management.

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          Patrick's mission is to bridge the gap between strategy and operations to improve performance. Meaning: getting the right insights at the right place, at the right time to the right people by defining the best KPI’s. Resulting in a significant improvement of effectiveness and outcome.     Patrick is active in the following domains:   -        Market and competence intelligence.   -        Performance behaviour management (change management).   -        Business management intelligence (strategic).     Some of the methods and models he uses:   -        One map strategy from Kaplan and Norton;   -        Business alignment model from Pearlson and Saunders;   -        KPI benchmarks based on analytics and competitive analysis;   -        Business Intelligence reports based on KPI’s and other issues to take remedial action where necessary. For example: sales, gross margin, traffic, bounce/abandon rate, visitors /country, conversion and also compliance, governance, etc.     How Patrick work:   -        Start:     Interview to get the real problem (question) defined. Result: the problem behind the (initial) problem defined on max. 2 pages.   -        Middle: Workshop, training or personal coaching to create awareness of the need to change. In this stage he starts with aligning behaviour with the strategy and he  also starts defining the KPI’s. Result: on 1 page strategy mapped, goals set and actions defined to start working on the problem / challenge.   -        End:  Handover to the manager /director to ensure sustainability of the chosen path.   Result:   -        The right KPI’s aligned with company’s strategy to enhance a better market position and consumer proposition.   -        Employees do understand the mission, vision and strategy and have formulated their own KPI’s to follow the strategy and gain success.   -        Information isn’t a threat for employees anymore. Information is a need to survive. Company has a substantial advance because of the inside and outside information. 

Self employee consultant at Performance Insights

October 2012 - Present | Baarn

• Responsible for development of perfomance management programs. • Responsible of marketing and online strategy. • Responsible for acquisition program.

Vice President at De Hypotheekshop Centrale Organisatie B.V.

August 1997 - October 2012 | Huizen

• Responsible of marketing and online strategy. • Responsible for acquisition. • Responsible for legal affairs. • Responsible for compliance and governance.

Owner at Kunstkamer

April 2004 - December 2007 | Baarn

Art galery “Kunstkamer Patrick Nelissen” to give starting artists a chance.

Export & Marketingmanager at Wings Sportswear

August 1989 - August 1997

• Responsible for export of private label garments. • Responsible for agents in Belgium, France, UK, Germany, Switzerland, Austria and Italy). • Responsible for marketing brand “Wings”. • Responsible for quality production plant Nuenen.

Training & consultancy at Performance Insights

October 2012 | Baarn

Vanaf 1 oktober 2012 als zelfstandig trainer en consultant voor: performance management en verbetering, business analytics, marketing intelligence, consumer emotion intelligence.

IBO / Business School

2011 – 2013

University

Universiteit van Tilburg

1991 – 1993

HEAO

Concentration: internationale marketing

Marketing, bussiness intelligence, retail, performance management, business analytics, consumer emotion intelligence